Live Well. Dress Well. Be Well.

Copywriting

I had the pleasure of collaborating with the La Mer creative team for their Holiday 2022 campaign. I collaborated on 360-degree messaging, including email marketing, website banners, video copy, and social media captions. Click below to view the hero campaign video.

Site Assets

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EDITORIAL

IPSY: What really causes oily skin? We found out!

IPSY: What really causes oily skin? We found out!

IPSY: Martini Makeup Is the Perfect Night-Out Look: Here’s How to Get the Look

IPSY: Martini Makeup Is the Perfect Night-Out Look: Here’s How to Get the Look

BYRDIE: 8 Laser Treatments Safe for Deeper Skin Tones, According to Dermatologists

BYRDIE: 8 Laser Treatments Safe for Deeper Skin Tones, According to Dermatologists

IPSY: We’re Obsessed with Pre-Shampoo Treatments—Here’s Why

IPSY: We’re Obsessed with Pre-Shampoo Treatments—Here’s Why

IPSY: Here’s How Long You Should Be Waiting Between Moisturizer and Primer

IPSY: Here’s How Long You Should Be Waiting Between Moisturizer and Primer

IPSY: Your Step-By-Step Guide to the Perfect Morning Skincare

IPSY: Your Step-By-Step Guide to the Perfect Morning Skincare

IPSY: What Is Inflammaging—and How Can We Stop It?

IPSY: What Is Inflammaging—and How Can We Stop It?

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IPSY: The Dark Skin-Hyperpigmentation Struggle Is Real: Here’s How I Achieved Clear Skin

IPSY: The Dark Skin-Hyperpigmentation Struggle Is Real: Here’s How I Achieved Clear Skin

Function of Beauty: An Ode to Every Kink, Curl & Frizz

Function of Beauty: An Ode to Every Kink, Curl & Frizz

IPSY: Everything You Need to Know About Co-washing, According to a Natural Hair Expert

IPSY: Everything You Need to Know About Co-washing, According to a Natural Hair Expert

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HAIR.COM: How I learned to Embrace My Natural Hair in the Workplace

HAIR.COM: How I learned to Embrace My Natural Hair in the Workplace

IPSY: Soy Negra, y Soy Dominicana: Miss Rizos Talks Curls, Identity, and Radical Self-Love

IPSY: Soy Negra, y Soy Dominicana: Miss Rizos Talks Curls, Identity, and Radical Self-Love

IPSY: 9 Ombré Nail Designs to Upgrade Your Manicure

IPSY: 9 Ombré Nail Designs to Upgrade Your Manicure

IPSY: Model Tabria Majors Is Breaking The Mold And Breaking Boundaries

IPSY: Model Tabria Majors Is Breaking The Mold And Breaking Boundaries

IPSY: Meet Vashti Cunningham: The Team USA High Jumper Breaking Records With Killer Style

IPSY: Meet Vashti Cunningham: The Team USA High Jumper Breaking Records With Killer Style

BYRDIE: The 13 Best Products That Real Women Use for Their Locs and Dreadlocks

BYRDIE: The 13 Best Products That Real Women Use for Their Locs and Dreadlocks

IPSY: Meet Lacy Redway: the Celebrity Hairstylist Changing the Industry and Mastering Motherhood

IPSY: Meet Lacy Redway: the Celebrity Hairstylist Changing the Industry and Mastering Motherhood

Email Marketing

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