Long before a nationwide quarantine caused us to prioritize comfort above all, I began to notice a generation of women that no longer cared to be one monolithic version of a bombshell. Brands began to cater to a woman that embraced her body beyond super model standards, and a new category has arrived. Somewhere between lingerie and loungewear, we’re seeing comfortable intimates designed to be both flaunted and cozy. Let’s call it “loungerie”.

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