A Case For Loungerie: Cozy Intimates Worth Sharing
By Kindra Moné
Long before a nationwide quarantine caused us to prioritize comfort above all, I began to notice a generation of women that no longer cared to be one monolithic version of a bombshell. Brands like Lively, Aerie by American Eagle, and Third Love began to cater to a woman that embraced her body beyond super model standards, and a new category has arrived. Somewhere between lingerie and loungewear, we’re seeing comfortable intimates designed to be both flaunted and cozy. Let’s call it “loungerie”.
As body positivity increased, Victoria’s Secret lost its hold on today’s consumer, closing a quarter of it’s stores in the U.S and Canada. There’s always room for sex appeal, but for many women today, sexy doesn’t always look like trying to appear two cup sizes larger and two dress sizes smaller. As someone who truly loves to put thought and care into what I wear at home, here is a case for loungerie featuring three brands I’m currently living in: Richer Poorer, ARQ and Skims.
Richer Poorer
This California-based brand coined the term “confidence in comfort” with basics that get the job done. Working with ethical factories and quality materials, you can feel good lounging in Richer Poorer staples for both men and women.
ARQ
We love this supremely functional brand focused on organic cotton base-layer pieces. ARQ is made in the USA with ethical labor and environmentally conscious dyes. It also began as a children’s line so there are plenty of sets you can match with your minis.
Skims
I was a bit skeptical to buy into Skims after the controversy caused by the KIMONO name that the brand almost launched with, as well as other incidents with Kim Kardashian’s misappropriation of cultures. Admittedly, I did not expect to become a patron. But a closer look shows that this brand is made with quality and care, and the pieces are what my loungewear dreams are made of. Whether or not you’re a Kim K fan, these pieces look and feel amazing.
Has loungerie made its way into your wardrobe? Share in the comments what you’re wearing at home!