Written by Kindra Moné

I met Alexandra Berrocal early in my career—when we were both on quite different paths than we are today. I was an all-hands-on-deck consultant for a luxury fashion retailer and she was pulling clothing for a photoshoot while working as a product developer in footwear. We remained mutuals online, and I began to notice that her journey seemed to be taking a turn towards creative freedom, passion, and really good style.

Alexandra has an eye, that’s for sure. She lives by the philosophy that she should love every single thing that she owns—a motto I could definitely adopt to get rid of the the10-year-old magazines that I’m unreasonably attached to.

Between the grand pivot of 2020 and today, Alexandra has managed to redefine herself by diving deeper into her passions. She hasn’t merely been curating gorgeous vintage goods through her store, Pretty Place Happy Face, but she is also curating a daily rhythm for herself that integrates the things she loves with a lifestyle of creativity and flow.

I knew that I had to have her on the podcast to learn how she went from footwear design to working as a hand model and launching her vintage store full of chic glassware and home goods.

Click below to listen to the full episode, and keep scrolling to read the key takeaways from our conversation.

Check out more features like Kristin & Kofi Essel in Love, Creativity & Third Crown.