Curating The Life You Want With Alexandra Berrocal

Written by Kindra Moné

I met Alexandra Berrocal early in my career—when we were both on quite different paths than we are today. I was an all-hands-on-deck consultant for a luxury fashion retailer and she was pulling clothing for a photoshoot while working as a product developer in footwear. We remained mutuals online, and I began to notice that her journey seemed to be taking a turn towards creative freedom, passion, and really good style.

Alexandra has an eye, that’s for sure. She lives by the philosophy that she should love every single thing that she owns—a motto I could definitely adopt to get rid of the the10-year-old magazines that I’m unreasonably attached to.

Between the grand pivot of 2020 and today, Alexandra has managed to redefine herself by diving deeper into her passions. She hasn’t merely been curating gorgeous vintage goods through her store, Pretty Place Happy Face, but she is also curating a daily rhythm for herself that integrates the things she loves with a lifestyle of creativity and flow.

I knew that I had to have her on the podcast to learn how she went from footwear design to working as a hand model and launching her vintage store full of chic glassware and home goods.

Click below to listen to the full episode, and keep scrolling to read the key takeaways from our conversation.

Alexandra On Style:

“I love anything with cool shapes and colors, but then I also like to piece in modern things 'cause I don't like to feel like I'm in a totally different era.

I still want to feel like I live in this present day, but I enjoy little touches of the past.”

Alexandra on hand modeling

“In August of 2019, I randomly decided that I wanted to have a hobby of doing hand modeling, but I barely got any jobs.

Then, when the world opened back up, I started getting so many more jobs, and I think a lot of that was because of the Black Lives Matter movement. Before that, companies would only use white hands or light hands. After June of 2020, people stopped being afraid of calling out companies for not having representation and companies realized they needed brown hands.”

Alexandra On Entreprenuership

“I don’t think things over too much. I kind of just do them…I feel confident in the work that I put out, so even if I’m not as successful as I want to be, I know that at some point I will be. It just takes time. Be consistent and be committed to whatever it is you’re working towards.”

“I’m still learning to just be patient with myself and to have more grace because a lot of times I can also a perfectionist so I can be hard on myself. More patience. More grace.”

Check out more features like Kristin & Kofi Essel in Love, Creativity & Third Crown.